(ABN): 58 637 390 295
Our Work
"Recognise and advocate for the human rights of families and their infants in Australia to enact an informed decision to breastfeed without the existing legislative and informational barriers that exist"
Reports and submissions play a crucial role in our advocacy work as they serve as formal documents that articulate the needs, concerns, and recommendations required for change.
They provide a structured way to present evidence and arguments to policymakers, stakeholders, and the public, which can influence decision-making processes.
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By clearly outlining the issues at hand and proposing well-researched solutions, these documents can effectively communicate the urgency of a cause, garner support and prompt action.
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We use these documents to hold authorities accountable for their actions or inaction, making them indispensable tools for effecting change and advancing social justice.
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See our work below...
Undermining Breastfeeding For Profit Reports
These reports explore the 'Weekly Collection of International Code Breaches':
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Reported Violations Report 2023
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Reported Violations June 2023 Update
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MAIF
The MAIF Agreement represents Australia's effort to implement the World Health Organization's (WHO) International Code of the Marketing of Breastmilk Substitutes (the International Code). Its purpose is to regulate the advertising of infant formula (0–12 months) to the general public and healthcare professionals.
These submissions presents irrefutable evidence that the MAIF Agreement is an ineffective means of monitoring and responding to violations of the MAIF Agreement and, more importantly, does not fulfil the aims of the International Code on which MAIF is loosely based.
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BAA Submission to WHO Consultation on Digital Marketing
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FSANZ Labelling Follow-up Submission July 2023
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Food & Beverages Advertising Code Review
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ACCC MAIF Authorisation Application
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FSANZ
Breastfeeding Advocacy Australia’s submission to the FSANZ review advocates for unembellished plain labelling on infant formula to safeguard consumers against misleading marketing that undermines breastfeeding.
It calls for transparent information to enable parental choice devoid of commercial bias. Additionally, the submission points out the environmental toll of infant formula production and warns against misleading eco-friendly assertions by an industry with a substantial carbon footprint.
ACCC
The Australian Competition and Consumer Commission (ACCC) promotes competition and fair trade in markets to benefit consumers, businesses, and the community. Yet breastfeeding and breastmilk are not goods and services to be bought and sold on the general market, nor should our biological functions be considered in competition with formula products.
In 2015, the affiliation of infant formula manufacturers and suppliers, inaptly named: “Infant Nutrition Council”, sought to extend the MAIF Agreement for 10 years. The ACCC responded with a five-year re-authorisation.
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See BAA's response to the ACCC below...
BAA's Response to ACCC Draft Determination 2024​
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World Health Organization
Digital marketing technologies have created new marketing tools that are powerfully persuasive, extremely cost effective. Digital marketing is not always easily recognisable as advertising or promotion and can deliver breast-milk substitutes promotions covertly. It also involves a broader range of actors than those involved in traditional marketing practices.
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The purpose of this open public consultation was to gather feedback from diverse stakeholders on the draft Guidance to Member States.
BAA Submission to WHO Consultation on Digital Marketing
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Food & Beverages Advertising Code
Midwifery Accreditation Standards Review
What can you do?
Please notify us of any opportunities you see to offer a written submission.
Please send these to our email:
breastfeedingadvocacyaustralia@gmail.com
As a consumer, you can also submit a submission based on your personal experience, the more mothers that give feedback, the more likely it is that societal change will be affected.
